New Material on Up to Date Topics

To make the text relavant and interesting, keeping abreast of current issues is vital. Eaxamples of new business trends or issues that we have identified and included are:

·         The important role knowledge workers play in contemporary business

·         Why transition economies are source of business opportunity

·         The measurement and impact of consumer confidence on business

·         The importance of understanding consumer demographics and psychographics in business

·         How tomanage cultural diversity to enhance business performance

·         How to utilize purchasing power parity to determine business opportunity

·         How the digital era is changing the business world

·         Why trade is better than no trade for society as a whole

·         The rationale behind a country’s chiece of change rate regimes

·         The evolution of globalization and its impact on business

·         The increasing importance of shareholder proposals and institutional investors in corporate governance

·         The Sarbane-Oxley Act, Regulation FD, and other recent governmental regulations in corporate governance area

·         Business cthics training and the impact of recent business ethics scandals on college campuses

·         Crisis and contingency planning in the post 9/11 era

·         Current military and foreign policy examples to help teach organizational structure material

·         Six sigma initiatives recently adopted General Electric and other leading companies as control mechanisms

·         The impact of technological advances in HRM

·         Recent U.S. Supreme Court – University of Michigan affirmative action cases and the impact of 9/11 on workfoce diversity

·         Off duty conduct statutes and other state level regulation of HRM

·         How to develop a small business plan to increase your chances of success

·         The impact of innovation and invention in the creation of small business enterprises

·         The pros and cons of contemporary work life programs

·         How major leadership theories impact leadership styles

·         Why share of wallet is being increasingly used as a measure of customer purchasing patterns

·         Determining the level of total satisfaction customer are experiencing

·         The greater emphasis companies are placing on maximizing the value of their brand equity

·         The increasing attention being paid to materials management as firms seek to improve their logistic capabilities

·         Key elements of the financial process for making business investment decisions

·         Advice on how to wisely invest your money in the financial markets

·         Electronic money and how to protect yourself from identity theft

·         Information on central banks and their effects on the economy, businesses, and individuals

·         The crucial role that operations management plays in create value for businesses and customers

·         The continually evolving impact of information technology on business operations

·         The increasing ubiquity of enterprise resource planning systems

·         The redefinition of business competition via supply chain management

·         The emergence of digital enterprises

 Sumber: http://books.google.co.id/books?id=QJaB21y_mNEC&printsec=frontcover&dq=introduction+to+business&hl=id&sa=X&ei=eMe8U_zJFJSLuAS20oHICA&ved=0CCoQ6AEwAQ#v=onepage&q=introduction%20to%20business&f=false